A total of 6.84 million people use Tokyo Metro everyday. Through Tokyo Metro's eye catching advertising media, we will be able to help win the heart of your intended target.
Digital Media
Digital Media
Digital media involves displaying videos or stills on an LCD display panel and, in recent years, has attracted much attention due to having a strong impact and high visibility.
MoreTrain Media
Train Media
Tokyo Metro's train media, which passengers are exposed to in an underground environment, is easily visible and can repeatedly appeal to customers during their day to day routine, such as traveling to school and work.
MoreStation Media
Station Media
Station media enables customized message promotion, such as brand promotion through Concentrated Ad Space Buyout and ads focusing on a specific target closely related to the locality.
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Average daily ridership
![6.84 MILLION/DAY]()
Average daily ridership
![6.84 MILLION/DAY]()
Source: "Transportation Statistics Annual Report" Tokyo Metro Co., Ltd. (FY2014 results)
A subway which extensively covers the entire Tokyo inner-city area, offers excellent advertising effectiveness as a touchpoint with users' everyday lives.
Tokyo Metro is characterized by its high ridership despite a relatively short operating distance of 195.1 km. As such, it offers an ideal opportunity for advertising media which targets people who frequent Tokyo Metropolitan Area.
Tokyo Metro Characteristics & Data
Viewers of train interior ads
![64.6%]()
Viewers of train interior ads
![64.6%]()
Data: Survey of Tokyo Metro User Onboard Behavior, Metro Ad Agency
Tokyo Metro advertising media is seen by many people due to being displayed in the confined environment of inside a train.
With the current popularization of smartphones, people spend their time on trains in various ways, such as texting or listening to music, however many people also view train interior ads.
Transit Advertising FeaturesWinning the hearts of 6.84 million users And achieving global-scale advertising
Tokyo Metro advertising media conveys the highlights of the times to people in Japan's capital, Tokyo. Since Tokyo Metro links so many places together, it is able to provide effective advertising media corresponding to a specific purpose, regional attributes and scale.
Moreover, it doesn't only convey highlights of the times to Japanese people. Recently, the number of visitors from abroad utilizing Tokyo Metro's service has increased, resulting in the opportunity for global-scale advertising.
Metro Ad Agency manages and operates Tokyo Metro advertising media.
We implement ways to deliver the highlights of the times with an aim to achieve more effective communication that reaches the hearts of the intended target.
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