Tokyo Metro Characteristics & Data

Regarding Tokyo Metro and Its Media Characteristics

In the urban areas of Japan, the transportation networks are well established with railways that allow a means of commuting or going shopping by train, with less delay than driving a car. This situation is unique among the Asian countries.

The users of Tokyo Metro, which connects areas in the city of Tokyo, include various people such as business people, students and tourists.

Tokyo Metro is a closed environment of train interiors and train stations that are underground where the scenery is blocked. Therefore, advertisements tend to be seen easily and media contact rate is high.

Clients can select from different types of advertising media according to their needs such as digital signage that transmits image advertisements inside the trains and pillars in the stations, hanging posters and stickers inside a train, concentrated display in a station and advertising posters in a station, large-sized boards, etc.

Regarding Tokyo Metro

Transportation Lifeline of Tokyo Provides Accurate and Seamless Transport Service

Tokyo Metro operates 9 lines of subways and a total of 6.84 million people use Tokyo Metro every day. Because Tokyo Metro's network runs through central Tokyo with office districts such as Marunouchi and Kasumigaseki, shopping areas such as Ginza and Shinjuku, tourist districts such as Asakusa, Ueno and Roppongi, it is used by many people coming and going day and night for shopping and leisure, many traveling from the suburbs to central Tokyo.

Tokyo Metro utilizes the seamless central city network to provide a more precise and smooth transport service with the safety of the customers as its top priority.

Tokyo Metro Data

Average daily ridership

6.84: Million people

Operating Distance

195.1: km

Number of Stations

179: stations

Number of Cars in Possession

2,702: cars

Tokyo Metro Users by Gender Data: Video Research [SOTO/ex] 2014

Tokyo Metro Users by Age Group

Forties, 24.8% (Male 18%, Female 6.8%)
Thirties, 21% (Male 14.1%, Female 6.9%)
Twenties, 18.5% (Male 9.1%, Female 9.4%)
Fifties, 16.2% (Male 11.3%, Female 4.9%)
Sixties, 13.2% (Male 9.7%, Female 3.5%)
Teens, 6.2% (Male 2.5%, Female 3.7%)

Tokyo Metro Users by Occupation

Married office workers 51.5%(Male 42.6%, Female 8.9%)
Unmarried office workers 16.9% (Male 8.4%, Female 8.5%)
Others 12.4% (Male 8.8%, Female 3.6%)
Students 11.9% (Male 4.9%, Female 7.0%)
Housewives 7.3% (Female)

Tokyo Metro Area Characteristics

Daytime population is large, many major corporations and commercial facilities are concentrated in the capital, Tokyo.

Tokyo Metro covers the central area which has the most vitality in the Tokyo metropolis.

Tokyo Metro operates in the area with a large daytime population
Tokyo Metro operates in the area where major corporations are located
Tokyo Metro operates in the commercial area where trends are created

The dark red part in the map below is the area with a large daytime population. The blue lines indicate Tokyo Metro lines. Tokyo Metro network covers those areas in Tokyo that have large daytime populations. Large daytime population means that there are large number of people moving about. Tokyo Metro advertising media is a media that comes into contact with numerous people.

Daytime Population (People)

80,000~
30,000~80,000
15,000~30,000
~15,000

Ministry of Internal Affairs and Communications [Statistical data]

The dark orange part in the map below are the areas with companies with over 300 employees.
The blue lines indicate Tokyo Metro lines. Tokyo Metro is creating a network for the center of the city filled with numerous big companies. For the areas networked by Tokyo Metro, there exist countless consumers who are supporting Japan's economy, while many other people are working.

Amount of Industry Establishment Business Offices

3,000~
2,000~3,000
1,000~2,000
~1,000

Ministry of Economy, Trade and Industry [Commerce Statistical Data]

The dark green part in the map below are the areas with a large amount of retail shopping businesses. The blue lines indicate Tokyo Metro lines. Tokyo Metro is creating a network for areas with many shopping center establishments. With there being many shopping establishments means, with only that, it is easy to tie in consumer buying behavior. Tokyo Metro advertisements are becoming an effective media for business.

Amount of Annual Sales Turnover In the Retail Trade Business (in Japanese Yen)

8,000,000~
3,000,000~8,000,000
1,000,000~3,000,000
~3,000,000

Ministry of Economy, Trade and Industry [Commerce Statistical Data]

Data provided by: Giken Shoji International Co., Ltd.
Maps provided by:Kokusai Kogyo Co., Ltd.

Tokyo Metro Media Power

Tokyo Metro Passengers Total 6.84 Million People: Tokyo Metro's daily passengers have reached a total 6.84 million people for 9 lines. This figure far exceeds other private railway companies in the metropolitan area, and ranks second to JR East, acting as the main artery for moving about in the downtown area.

Linking Districts in Central Tokyo with 9 Lines and 179 Stations: One third of the population of Japan resides in the Tokyo Metropolitan Area.
Tokyo Metro connects various districts, commercial facilities, terminals that many people use giving the advertising media a high value as it is seen by many people.

Efficient Approach to Business People: Tokyo Metro is utilized in various business cases not limited to commuting to work and is characterized by its frequent use by business people. Tokyo Metro advertising media can efficiently reach the class of people with potentially high spending power.

Appeal to People Other Than Those Who Utilize Tokyo Metro: Many Tokyo Metro stations connect with other lines. Also, the stations have entrances and exits with direct access to commercial facilities and office buildings, and act as underground pedestrian passageways. Therefore, an extended reach to people other than those who utilize Tokyo Metro can be expected.

Excellent Environment for Advertising That Only an Underground Space Can Provide: Since there is no scenery in the trains or the stations of Tokyo Metro that runs underground, people naturally look at advertisements. Also, it is an ideal environment to display advertisements without worrying about the weather.

Suitable Advertising Media Directed at Tourism: As more and more visitors are coming to Japan, we are paying closer and closer attention to the tourism market. Tokyo represents Japan's international tourist city. We are capable of appealing to foreign visitors who use the Tokyo Metro.

Transit Advertising Features

Tokyo Metro Media

Tokyo Metro, where people come and go endlessly. The attraction of the advertising media is in its ability to get a message across to a broad audience and efficiently where the power of Tokyo is concentrated, appealing to the people as they go about their day-to-day routine. We introduce the Tokyo Metro advertising media that maximize the effectiveness of advertising from the many variations.