Tokyo Metro Advertising
Complying with Our Client's Various Goals in Advertising
Tokyo Metro advertising media can solicit to a total of 6.84 million of varied users on 9 lines with 179 stations.
Many corporations utilize it for product introduction, service and campaign announcements, and catering to client's various purposes is possible.
The 3 Types of Metro Advertising Media
Digital Media
Digital media displaying videos and still images on LCDs are getting a lot of attention recently that have high impact and visibility.
They are installed in many places ranging from inside the trains to the platforms and concourse of the stations, and clients can select from numerous lineups to meet thier advertising requirements.
Train Media
Due to the fact that customers encounter Tokyo Metro's media in the underground space, they are easily visible and it is possible to appeal to customers repeatedly during their day to day routine, such as while commuting to work and school. Media such as the "Posters hung inside the trains" and the "train reserved for advertising" can be expected to raise recognition and leave a lasting impression.
Station Media
Station media directly linked to consumption behavior of the station users can be expected to have strong effect on product sales promotions. Using available media such as "posters inside stations," "large sized boards" and others, it is possible to display advertisements based on the environment surrounding the station.
Available Advertisement Locations
Filter by Type:
Hanging Poster
Details
Concentrated Ad Space Buyout in Station
Details
Station Digital Signage
Details
Above-Window Poster
Details
Large Board
Details
Door Side Posters
Details
Station Poster
Details
Sticker
Details
Pillar Wrapping
Details
Train Interior Ad Space Buyout
Details
Platform Door Sticker
Details
Onboard Digital Signage
Details
Station Sign
Details
Twin Stickers
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Train Wrapping
Details
Marunouchi Line Station Vision
Details
Process
Step.1
Contact
Please contact us regarding the purpose of the advertisement, its content, period, budget, etc.
Step.2
Application
Please select from the proposed media plan that satisfies your requirements.
Step.3
Confirmation of Available Advertising Space
We will contact you when we have confirmed there is advertising space available.
Step.4
Design Production
Please proceed with the design production in accordance with the size of the media on which it will be displayed.
Step.5
Inspection
Please submit the design plan before producing the advertising material for an inspection of the design and expression.
Step.6
Advertising Material Production
Please proceed with the production of the advertising material according to the size and specifications of the media on which it will be displayed.
Step.7
Delivery
Please deliver the produced advertising material to our company by the due date.
Step.8
Distribution
Distribution is done by our employees or a qualified company, depending on the media.
Hanging Poster
- Location
- A poster hung from the ceiling of a train car
- Duration
- 2-3 days, 5 days, 7 days
- Size
-
- [Single]
- H：364 x W：515
- [Wide]
- H：364 x W：1030(mm)
- Description
- Easily visible from any point in the train, therefore suited to campaigns seeking immediate effect, such as announcements of new products or services.
Concentrated Ad Space Buyout in Station
- Location
- The advertiser can use existing advertising media or temporary advertising media together to completely take over a station's advertising space
- Duration
- 7 days
- Size
- Sizes vary depending on the media
- Description
- Makes it possible to match your advertising strategy with the characteristics of our passengers and characteristics of the area
Station Digital Signage
- Location
- Within the station, televised advertisments are installed on pillars
- Duration
- 1 week, 1 month
- Size
- The size may vary depending on location
- Description
- Video images tend to have a strong influence on viewers
Above-Window Poster
- Location
- A poster positioned above the baggage rack
- Duration
- 1 month or 2 weeks
- Size
-
- [Single]
- H: 80 x W: 515(mm)
- [Wide]
- H: 280 x W: 1030(mm)
- Description
- Long-term display (1 month) is possible, therefore this form of advertising has high customer reach power. Suitable for long-term appeal of regular products and area targeting.
Large Board
- Location
- Can display panels on large advertising boards within the station
- Duration
- A month or half of a month
- Size
- Sizes vary depending on the media
- Description
- By displaying the advertisiement on a panel, a large high quality display is possible.
Door Side Posters
- Location
- Posters displayed in frames on the left and right of a train doors
- (* 2 posters in 1 set)
- Duration
- 7 days
- Size
- H: 364 x W: 515 (mm) *2 per set
- Description
- High readership as 2 posters are displayed as 1 set at eye level. Possible to create a linked design from left to right or advertise two different products.
Station Poster
- Location
- Displayed on the walls of stations and in unique locations
- Duration
- 7 days
- Size
- B0, B1, and B2 sizes
- Description
- Can freely choose from a number of places within the station, making it easier to narrow down your target audience with high efficiency. Work with popular stations with a wide variety of goods.
Sticker
- Location
- A sticker adhered to the side of a door, on a window, etc
- Duration
- 1 month
- Size
- H: 165 x W: 200 (mm) or H: 182 x W: 220 (mm)
- Description
- Despite occupying only a small space, this form is highly effective as it is positioned at eye level. Suitable for advertising regular or seasonal products.
Pillar Wrapping
- Location
- Advertisement is wrapped around all the pillars in the station
- Duration
- 7 days
- Size
- Sizes vary depending on the media
- Description
- This form of display has a strong impact on passengers as it is clearly in their field of view as they walk by. By placing advertising on a large number of station pillars, variation is possible, as well as giving the feeling that the station is being taken over.
Train Interior Ad Space Buyout
- Location
- An advertising product whereby one advertiser has exclusive use of all advertising space (posters, stickers, etc) or all hanging poster space
- Duration
- 15 days/5 days or longer
- Size
- Sizes vary depending on the media
- Description
- Due to this form of advertising's strong impact, it can be expected to be highly effective as the center of large campaigns, company PR, etc.
Platform Door Sticker
- Location
- Will be placed on platform doors
- Duration
- 7 days
- Size
- Sizes vary depending on the media
- Description
- While passengers are waiting for the train, advertising on platform doors will catch their eye.
Onboard Digital Signage
- Location
- While inside the train, there will have a televised advertisement above the train doors
- Duration
- 7 days
- Size
- LCD Screen (15 inch or 17 inch)
- Description
- Without fail, televised advertising above the doors inside the train catches the attention of passengers. Train information is displayed on an adjacent screen. It can be expected to reach many passengers.
Marunouchi Line Station Vision
- Location
- On the wall opposite the platform
- Duration
- 1 week, 1 month
- Size
- Full spectrum high vision 70 in LCD scree
- Description
- Digital signage placed on the wall across from the tracks. Passengers are sure to watch the video advertising while waiting for the train.
Station Sign
- Location
- On the station's walls and within the platforms, station signs will be posted
- Duration
- 1 month
- Size
- Sizes vary depending on the media
- Description
- Focuses on information about shops and establishments around the station. There are illuminated signs available. Because of multiple developments, there are also many large advertisers.
Twin Stickers
- Location
- 2 stickers (1 set) adhered to the left and right of the space above a car door
- Duration
- 1 month
- Size
- H:90 x W: 350(mm) *2 stickers in 1 set
- Description
- Highly likely to be seen by passengers since they are displayed above doors, which all passengers will pass through. Possible to create a linked design from left to right or advertise two different products.
Train Wrapping
- Location
- Side of train
- Duration
- 1 month
- Size
- Please inquire
- Description
- Extremely high readership from passengers standing on platforms. Leaves a strong impression and has a large impact.